Program

Join Us for a Relaxed Pre-Event Rooftop Evening
Hosted by Emburse together with the Nordic Business Travel Associations
Before we dive into two days of insights, innovation and industry conversation — let’s start things off the right way.
You are warmly invited to a casual and stylish pre-event dinner and mingle at ABOVE, the vibrant rooftop restaurant at Scandic Göteborg Central.

Buyers Only | 
Warm Welcome to join us for a relaxed start of the NBTS2026 in Gothenburg.
09:00 - 09:45 | Breakfast, Tea, Coffee and smoothies.
09:45 - 10:00 | Introduction to Emcee Linda Nyberg
10:00 - 11:00 | BUSINESS TALKS – LIVE FROM GOTHENBURG
11:00 - 11:30 | Round Table for NBTS Expectations
See More Information for details  ➡️

Welcome to a wonderful welcome lunch at Scandic Hotels. We open the doors 11:30 and we should be ready by 12:45 in time for the events start 13:00.
Welcome! 

Welcome to Gothenburg and the 16th edition of the Nordic Business Travel Summit!
The Nordic Business Travel Association is proud to gather our community once again – after an unforgettable summit in Oslo last year, we now turn the page to reflect on the year gone by, share the lessons we’ve learned, and look ahead to the future of business travel, meetings, and events.

Every great summit deserves an exceptional moderator — and at NBTS26, we are proud to welcome Linda Nyberg as our Emcee.Linda brings more than 25 years of experience in strategic corporate affairs and communications, with a distinguished background as a journalist, news and TV-show anchor, producer, and speaker on both national and international stages. Her ability to turn complex topics into engaging conversations makes her the perfect guide for our event.With Linda leading us through the program, we can look forward to energy, clarity, and meaningful dialogue from start to finish.We are truly delighted to have Linda with us for two inspiring days in Gothenburg — The Power of Together in action.

Keynote | Beyond Fear: Building Confidence for Global Business
Annika Winsth, Chief Economist, NordeaIn a rapidly changing world, confidence is essential to navigating uncertainty and seizing new opportunities. This keynote will examine how leaders and organizations can move beyond fear, embrace resilience, and foster the confidence required to succeed in today’s and tomorrow’s global business environment. Read more!

Follow up Q&A

Keynote 2 | Fragile Democracy | What the U.S. Political Climate Means for the Nordics
Steffen Kretz is one of Denmark’s most respected international correspondents, with more than 25 years reporting from global hotspots and interviewing leaders such as Barack Obama, the Dalai Lama, Elon Musk, and Bill Gates. 
As Chief US Correspondent for DR, he follows the American political landscape from Washington and beyond, offering unique access and sharp analysis.

Follow up Q&A

NBTS Networking BreakMore than just a coffee break, this is one of the most valuable sessions of the summit. Step out of the formal program and into a space designed for connection, conversation, and discovery.

Greening the Journey – The Future of Sustainable Business Travel- Sustainability in business travel is no longer a side initiative – it’s a strategic imperative. In this 30-minute session, Kristina Zdrilic Siljedahl, Senior Manager at Egencia – an American Express Global Business Travel Company, and recognized Green Ambassador, takes us inside the evolving landscape of responsible travel. Read more...

Exclusive Session: Corporate Travel Risk Management
We are thrilled to welcome Nicklas Tolf, Group Security Manager at Alfa Laval, to the NBTS 2026 stage. With first-hand responsibility for one of Sweden’s largest global industries, Nicklas will share exclusive insights into how Alfa Laval manages risk across markets, people, and travel.

Presentation Synopsis:
A session exploring how Travelogix has applied artificial intelligence to solve real-world data challenges in the travel management industry. Rather than focusing on futuristic AI theory, the presentation takes delegates behind the scenes of a decade-long journey, showing how Travelogix taught its systems to “clean up, learn, and talk” on their own. 

The next generation of business travellers isn’t reading your policy PDFs, they’re scrolling TikTok. From viral misinformation and oversharing to Gen Z’s new expectations of freedom and safety, risks look very different than five years ago. This session challenges the old playbook and shows how the power of together (Gen Z, risk managers, and digital voices) can reinvent travel safety for the future. Read more...

The session would set out to give a short overview of which areas business travel compliance relate to. Thereafter we would go deeper into the immigration and PWD aspects, focusing on recent developments (e.g. how the EU exit/entry data system gives the authorities a new level of access to data and how we see that this impacts the risks and expectations on business travel compliance. We will round up with linking compliance to safety aspects; the importance of tracking business travel for compliance is also helpful from a security perspective (there is a need to know where your people are so that you can take action in a crisis situation). Read more...

Enjoy a quick break in between Break out sessions

Hitting the C-Suite Wall? Strategies to Break Through & Get Buy-In
23% of travel managers say lack of executive support is a daily hurdle. Whether you’re educating a new boss or just tired of hearing "no," this session is your secret weapon to get the C-suite on your side. We'll give you tools to prove your program’s worth, win the budget you need, and turn skeptical execs into advocates. Leave with a toolkit that'll make even the toughest execs say, "I’m sold." Read More...

Exclusive Session: Corporate Travel Risk Management
We are thrilled to welcome Nicklas Tolf, Group Security Manager at Alfa Laval, to the NBTS 2026 stage. With first-hand responsibility for one of Sweden’s largest global industries, Nicklas will share exclusive insights into how Alfa Laval manages risk across markets, people, and travel.

4 Generations, 1 Goal: An Omnichannel Approach to Traveler Feedback
Today's workforce spans four generations, each with unique feedback habits and compliance needs. Learn how to design an omnichannel strategy that meets travelers where they are—from phone calls to social DMs—to capture critical insights, boost engagement, and ensure consistent policy compliance across all traveler demographics.

Meetings & Events - Using multi-year booking intelligence, we’ll reveal what planners actually do in the real world: how often they compare options, when they ignore the lowest price, and what truly influences their decisions. You’ll uncover the behavior gaps that quietly erode compliance and learn the difference between straightforward meetings and those where complexity takes over. 
Read More...