Breakout 2 | Hitting the C-Suite Wall? Strategies to Break Through & Get Buy-In | Nordic Business Travel Summit (NBTS) 2026

Breakout 2 | Hitting the C-Suite Wall? Strategies to Break Through & Get Buy-In

Monday March 16, 2026 16:45 - 17:15 CET Main stage | Grand Container

23% of travel managers say lack of executive support is a daily hurdle. Whether you’re educating a new boss or just tired of hearing "no," this session is your secret weapon to get the C-suite on your side. We'll give you tools to prove your program’s worth, win the budget you need, and turn skeptical execs into advocates. Leave with a toolkit that'll make even the toughest execs say, "I’m sold."

1. Learn proven strategies to secure C-suite buy-in for your travel program 2. Engage in a workshop with your peers to address and overcome common objections 3. Take home a toolkit to craft an executive summary that highlights your program's value

Lecturers

Jörgen Karlsson LecturerGold

Senior Director Program Management
BCD Travel

Jörgen Karlsson, a senior leader at BCD Travel, Jörgen Karlsson brings decades of strategic insight into corporate travel management, procurement alignment, and executive engagement.

With extensive experience working alongside multinational clients, Jörgen understands the realities travel managers face when navigating budget scrutiny, compliance demands, and the ever-present challenge of securing executive support.

At NBTS26, Jörgen will lead the session:

Breakout 2 | Hitting the C-Suite Wall? Strategies to Break Through & Get Buy-In
Monday, March 16, 2026 | 16:45 - 17:15 CET
Main Stage | Grand Container

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