Buyers Only - Business Talks, Live from *Gothenburg | Nordic Business Travel Summit (NBTS) 2026

Buyers Only - Business Talks, Live from *Gothenburg

Monday March 16, 2026 09:00 - 11:30 CET Nordic BTAs | Buyers Lounge at NBTS2026

Buyers Only |
Warm Welcome to join us for a relaxed start of the NBTS2026 in Gothenburg.

09:00 - 09:45 Breakfast, Tea, Coffee and smoothies.
Hosted by the Chairs of the Nordic Business Travel Associations:
Gun Vikström Hedelin, Skatteverket - Mirja Kivimaa, Outokumpu - Bjørk Skieller, ALK-Abelló - Marianne Asphaug Tønsberg, Statkraft

09:45 - 10:00 Introduction to Linda Nyberg
With over 25 years of experience in international communication, journalism, and broadcasting, Linda Nyberg brings exceptional insight and presence to the NBTS 2026 stage. A seasoned Corporate Affairs and Communications specialist, she has built her career across global media and corporate environments — from anchoring international news and producing major broadcasts to advising leading organizations on strategic and tactical communication.

10:00 - 11:00 | BUSINESS TALKS – LIVE FROM GOTHENBURG

Join us for a high-impact hour of analysis and unscripted insight as NBTS 2026 brings together a distinguished panel of C-level leaders from across the Nordic business landscape. This session cuts straight to the issues shaping our region’s competitiveness in a rapidly shifting world.

Our guests will focus on today’s realities and the future direction of our business:

The current Nordic business climate – resilience, volatility and what’s next
International expansion – where Nordic companies are winning, and where they must accelerate
Sustainability as a strategic advantage – from regulation to real outcomes.
Technology’s new frontier – AI, automation and the workplace transformations reshaping how we operate

Expect clear opinions, sharp questions and real dialogue — not presentations.
This is Business Talks at NBTS 2026.

We say warm welcome to our invited panelists & guests:

Peter Grönberg, CEO | Göteborg & Co
Paul Verhagen, CCO | SAS Scandinavian
Karin Svensson, CSO & SVP Corporate Responsibility, | AB Volvo
Henrik Einarsson, Director of Investments | Business Region Göteborg
Sofie Struwe, CCO | SJ AB
Annika Winsth, Cheif Economist | Nordea (still to be confirmed)

11:00 - 11:30 Business Talks
Round Table introduction to the buyer community and expectations of the two days ahead.

We look forward to welcoming you!
Sari Viljamaa | FBTA - Fredrik Hermelin | SBTA - Jens Søndergaard | DBTA - Carl Moltzau | NBTA

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