Breakout Session 2 | The AI driven TMC "enhancing service at every step of travelers's journey | Nordic Business Travel Summit (NBTS) 2026

Breakout Session 2 | The AI driven TMC "enhancing service at every step of travelers's journey Fully booked

Monday March 16, 2026 16:44 - 17:15 CET Breakout session - Bergen 1

First Time / Start up Sponsor: FCM Travel

Discover how AI can act as a horizontal layer across every customer touchpoint, unifying data, insight, and experience rather than creating siloed interactions. Learn why it is vital for TMCs to build their own AI capabilities to retain control, enhance service, and deliver smarter, more sustainable, and traveller-centric journeys from booking to post-trip.

The importance of having a consistent AI approach across touchpoints between the TMC and the customer.
How AI will improve the experience of working with a TMC.

Lecturers

Markus Eklund Lecturer

Chief Commercial Officer
FCM

With extensive experience in the global travel industry, Markus brings a unique blend of commercial insight, operational leadership and industry expertise.

As Global Managing Director at FCM, he leads the company’s global sales, account management and brand strategy, working closely with teams across Asia-Pacific, the Americas, Europe, the Middle East and Africa.

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