Program

Discover how AI can act as a horizontal layer across every customer touchpoint - unifying data, insight and experience rather than creating siloed interactions. Learn why it is vital for TMCs to build their own AI capabilities to retain control, enhance service, and drliver smarter, more sustainable, and traveler-centric journeys ftom booking to post-trip. Read more...

Closing Reflections & Inspiration
Emcee led and Powered by Nordic BTAs, leading into the Gala DinnerAs the first day of NBTS 2026 comes to a close, the Nordic Business Travel Association invites you to join us for a lively and inspiring wrap-up session. In just 30 minutes, we’ll reflect on the key learnings, powerful keynotes, and standout moments that shaped the day — with a touch of humor, energy, and fresh perspective.

Cocktail Reception & Partner Mingle
In partnership with Scandic Hotels Göteborg CentralJoin us for a delightful cocktail reception in the partner exhibition area, hosted together with Scandic Hotels Göteborg Central. This is the perfect opportunity to unwind after a day of insights, meet fellow attendees, and connect with our valued partners in a relaxed and inspiring atmosphere.Enjoy good conversations, a welcoming setting, and a taste of Gothenburg hospitality — the ideal way to transition from learning to networking.

Scandic hotels Gala Dinner sponsored by Nordea First Card

After Gala Dinner Party | Nightcap & Mingle 23:00 PM - 01:00 AM  (Session will open for registration 23rd of February)Why end the evening too soon? After a grand day together at NBTS26, DIB Travel invites you to take the night one step further. 
At the NBTS26 event, we welcome you to pick up your booked party ticket at DIB Travel:s booth in the First time/Stat-up lounge.

Start the day with a lovely breakfast and energy boost that will take you through day 2

Carl & Fredrik will take you for a lovely morning walk in the beautiful city of Gothenburg.
This refreshing walk will boost your energy and power you up for day 2 of NBTS26

Welcome to Day 2! 
We’ll start with a brief reflection on the highlights from yesterday before looking ahead with fresh energy to today’s exciting agenda.
It’s time for Hard Talk with the General Managers from the Nordic Business Travel Associations. No filters. No excuses. Just the truth that shapes our industry.

Keynote Session – Hacker, Entrepreneur & Cyber Security Expert
Wilma Emanuelsson is a 21-year-old hacker, entrepreneur, and speaker with a remarkable journey in cyber security and innovation. What began at the age of seven as curiosity for breaking systems soon evolved into a mission-driven career. As a hacktivist, she has taken on the fight against child exploitation and human trafficking, demonstrating how ethical hacking can be a powerful force for good.
At the Nordic Business Travel Summit in Gothenburg, Wilma will share her story and connect it directly to the business travel and meetings & events industry. From safeguarding sensitive traveler data and mitigating cyber risks at global events, to understanding the human factor behind security breaches, she will provide insights that challenge leaders to think differently about risk management.

What does it take to future-proof travel for a global organization?Discover how Scania revolutionized its travel program by shifting from a decentralized, outdated approach to a dynamic, future-ready platform. Led by Mia Andersson and her team, honored as the European Travel Team of the Year 2025, this transformation placed traveller experience at the heart of every decision, building a new ecosystem in collaboration with innovative suppliers and cutting-edge technologies. 

The BIG Shift – Future Lab Workshop
Business travel and meetings management is entering a new era. Rapid digitalization, changing workforce expectations, sustainability demands, and new business models are transforming the way organizations plan, purchase, and deliver travel and meetings.

NBTS Networking BreakMore than just a coffee break, this is one of the most valuable sessions of the summit. Step out of the formal program and into a space designed for connection, conversation, and discovery.

The success of a travel program isn’t defined by its policy — but by its engagement.
If travelers don’t see the benefits, understand the why, or feel supported, then even the best-designed program will underperform.In this session, I’ll share practical best practices that leading organizations are using right now to transform travel behavior — without adding friction or control. Learn More...

Breakout Sessions: Business Travel, Transformed — Turning Expense Data into Strategic InsightInnovation in travel is not only automation, it is applied intelligence. This session shows how AI and real-time expense signals turn day-to-day transactions into timely decisions. We focus on how teams can forecast spend, detect patterns early, and tune policies in response to what is actually happening. Read More....

Discover the Power of Strategic Travel Program ReviewsBefore diving into your next Travel Management Company (TMC) RFP, take a step back and ask: Do you truly understand your current travel program?This session reveals how a well-executed program review can transform your sourcing outcomes. You’ll explore how to uncover hidden inefficiencies, align internal priorities, and set a clear strategic direction—ensuring your next TMC partnership is built on a solid foundation. Read More....

You built a MICE policy to create control, compliance and better data – but planners and stakeholders keep finding workarounds. 
In this panel debate, we’ll unpack why well-intended meeting programs fail in the real world: wild bookings, TMC limitations, misaligned incentives and tools that were never built for MICE. Expect honest perspectives, concrete examples and a lively discussion on how to regain control without killing flexibility.  

Cross-border travel is becoming more complex, with new digital systems like EES and ETIAS reshaping short-term immigration. This session explores emerging challenges, contrasting global trends with regional developments. Attendees will gain insights into how companies can strategically respond to evolving compliance requirements through smarter planning, stronger partnerships and streamlined travel processes. Read more...

Welcome to a wonderful welcome lunch at Scandic Hotels. We open the doors 11:45
Welcome!