Profile image for Breakout | From Policy to Engagement: Driving Smarter Travel Choices Through Better Communication

Breakout | From Policy to Engagement: Driving Smarter Travel Choices Through Better Communication

Tuesday March 17, 2026 11:45 - 12:15 CET Main stage | Grand Container

Dinner & Award Sponsor: Tripism

Lecturer: Adam Kerr

The success of a travel program isn’t defined by its policy — but by its engagement.
If travelers don’t see the benefits, understand the why, or feel supported, then even the best-designed program will underperform.

In this session, I’ll share practical best practices that leading organizations are using right now to transform travel behavior — without adding friction or control. 

You’ll hear:

  • The Engagement Gap: where communication fails today

  • How small nudges at the moment of decision increase preferred adoption and sustainable choices

  • Why traveler voice and real reviews drive trust, safety and compliance

  • How Travel Managers can think more like brand communicators than rule keepers

My goal is simple:
To help you make the right choice the obvious choice for your travelers.

Join me to explore how we can elevate our travel programs from something employees have to follow…
to something they actually value.

Your Takeaways

  • Techniques to raise engagement with preferred suppliers

  • How to surface sustainability choices without mandates

  • A roadmap to boost confidence, safety and satisfaction

  • Quick wins you can implement immediately with your travel team

Lecturers

Profile image for Adam Kerr

Adam Kerr Lecturer

CEO Founder of Tripism
Tripism

Adam Kerr, Founder and CEO of Tripism — and recently honored with the 2025 BTN Innovation Award.

Over the past decade Adam worked closely with some of the world’s most advanced corporate travel programs, and he has learned something of great importance.