Breakout | You Built a MICE Policy. They Built Workarounds.
Tuesday March 17, 2026 11:45 - 12:15 CET Breakout session - Montevideo
Platinum: Event Logic
Moderator: Henrik VallentinPanelists: Annette Paludan, Bobbi Djordjevic, Camilla Norberg
You built a MICE policy to create control, compliance and better data – but planners and stakeholders keep finding workarounds.
In this panel debate, we’ll unpack why well-intended meeting programs fail in the real world: wild bookings, TMC limitations, misaligned incentives and tools that were never built for MICE. Expect honest perspectives, concrete examples and a lively discussion on how to regain control without killing flexibility.
We welcome the Panel of Experts:
- Camilla Norberg – Volvo Group
- Bobbi Djordjevic – Mölnlycke Healthcare
- Annette Paludan – BCD Travel / BCD Meetings & Events
Lecturers
Henrik Vallentin ModeratorPlatinum
Chief Executive Officer
Event Logic
Henrik Vallentin is CEO of Event Logic, a leading platform transforming how meetings and events are sourced, managed and optimized. With over 20 years of experience in technology, sales and leadership, Henrik has built his career around helping organizations challenge traditional ways of working and drive real change through digitalization.
He is passionate about understanding human behaviour and decision-making, and how data and technology can support smarter, more effective choices in complex environments such as meetings and events. Under his leadership, Event Logic has become a key player in creating more transparent, efficient and data-driven event management.
At NBTS26, Henrik brings real-world insights from multi-year booking data and industry experience, sharing how decisions are actually made - and how organisations can improve compliance, control and impact without limiting flexibility.
Annette Paludan Panelist
Director of Operations, Meetings & Events
BCD Travel
Annette Paludan is Director of Operations at BCD Meetings & Events for Denmark, Norway and Finland, based in Copenhagen. She has extensive experience in managing international meetings, events and business delegations across the Nordic region. Annette works closely with global corporate clients to deliver complex programs and high-level events. She brings deep operational expertise and a strong perspective on the evolving role of meetings and events in international business.
Bobbi Djordjevic Panelist
Procurement Category Manager
Mölnlycke Health Care AB
Bobbi Djordjevic is Global Category Manager for Marketing, Travel, Meetings and Events at Mölnlycke Health Care, based in the Gothenburg region.
She leads global sourcing and strategy for meetings, events and corporate travel, working closely with international suppliers and internal stakeholders.
Bobbi holds the Certified Meeting Professional (CMP) designation and has extensive experience in strategic meetings management.
Camilla Norberg Panelist
Group Travel Manager
AB Volvo
Camilla Norberg is Segment Leader for Travel Management Company and Air Travel at Volvo Group Trucks Purchasing, based in Gothenburg.
She works closely with global travel partners and internal stakeholders to develop and manage Volvo Group’s corporate travel programmes.
In 2023 she received the Nordic Travel Manager Award – Achievement in Travel Management: Meetings & Events at NBTS.