Keynote Speakers

Eventsponsors:

Anna Sun | Nowadays - AI for Corporate Events

Nowadays is redefining how companies plan and manage corporate events by using AI to simplify sourcing, coordination and execution. Their platform helps teams move faster, reduce manual work and create better event experiences with greater control and efficiency.

We are delighted to welcome Anna Sun from Nowadays to SBTA Travel Tech Day, sharing how AI is changing the way companies think about meetings, events and the future of event operations. https://www.nowadays.ai/

Nowadays won Business Travel Show Europe's People's Choice Award at the Innovation Face-off Europe 2026.

Link to read more

Gee Mann | TrvlrID (Keynote)

Gee is a pioneer in travel innovation and we had the pleasure of listening to him already in 2023. Since then there has been many awards, business developments and great success. Recently Gee Mann won the Innovation of the year at the NBTS26 in Gothenburg.

Travlr ID is building what it calls “the memory layer for travel” — helping companies, TMCs and travel partners manage traveller identity, preferences, policy and context in a more secure, portable and consent-based way. In a travel ecosystem where profile data is often fragmented across multiple systems, Travlr ID points towards a future where traveller profiles can support better personalisation, stronger duty of care and more trusted digital experiences. https://www.travlrid.com/

Gustav Källhager | Amadeus (Keynote)

Amadeus is helping reshape the entire travel retailing ecosystem — moving the industry beyond traditional distribution towards more dynamic, connected and customer-focused ways of selling travel.

By bringing together content, technology, data and retailing capabilities across one global platform, Amadeus enables travel sellers, TMCs and corporate travel partners to create smarter, more personalised and seamless experiences for the modern business traveller.

Anton Trollbäck | All Aboard

Anton Trollbäck from All Aboard will bring an important perspective on the future of rail in the travel ecosystem.

All Aboard is building infrastructure that makes European and domestic rail easier to access, sell, and integrate. Through smart booking tools and APIs, they help travel companies, within both leisure and business, to connect to a fragmented rail market. Fast to get started and with simple payment and cash flow systems. Read more on: https://allaboard.eu

Pavel Pratyush | Acai Travel

Pavel Pratyush is Co-Founder and Chief Technology Officer of Acai Travel, where he leads the development of AI-powered technology designed to transform travel operations and customer service.

A seasoned technology leader, Pavel previously held senior engineering roles at eBay and European unicorn ManoMano, where he led large engineering teams and major technology initiatives. He is also an Associate Professor and is passionate about education, artificial intelligence and sharing knowledge within the technology community. https://www.acaitravel.com/

Acai Travel was crowned Business Travel Show Europe Innovation Face-off Europe 2026 winner
Link to read more:

Joachim Erenius | Berg-Hansen (Fireside chat)

Joachim is an experienced client development professional and a member of the team establishing Berg-Hansen in Sweden. With a strong focus on people, customer relationships and service delivery, he is helping build a locally based Swedish TMC with a clear Nordic ambition.

Berg-Hansen platform, Webgate, gives customers greater control over their business travel, while a locally recruited Swedish team provides close support and the authority to respond quickly to customer needs.

In this fireside chat, SBTAs Fredrik Hermelin will meet Joachim, who is helping build Berg-Hansen’s Swedish presence, to discuss what it takes to enter a new market, earn customer trust and combine technology, personal service and local understanding in a modern Nordic TMC.

Philip Charm | Clarasight

Philip Charm is Co-Founder of Clarasight and an experienced enterprise technology leader with more than 12 years of experience building and scaling go-to-market organisations. Before launching Clarasight, he held leadership roles at Checkr, Gainsight and Medallia, working closely with major global companies to turn complex data into measurable business value.

At Clarasight, Philip is helping redefine how organisations manage corporate travel—connecting fragmented travel, expense and emissions data to deliver clearer intelligence, stronger financial control and smarter decisions.

We are delighted to welcome Philip to SBTA Travel Tech Day, where he will share his perspective on how AI, data and modern technology can transform corporate travel from static reporting into proactive, intelligent programme management.

Reinhard Aarsheim | Cytric Easy

Amadeus Cytric is helping reshape corporate travel booking by making the experience simpler, smarter and more connected for both travellers and travel managers. With Cytric Easy, Amadeus brings business travel into the everyday workflow, supporting greater efficiency, control and user adoption.

We are very pleased to welcome Reinhardt Aarsheim from Amadeus Cytric to SBTA Travel Tech Day, sharing insights on how technology, AI and better booking experiences are changing the future of managed travel.

Eventsponsors:

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