Keynote Speakers

Eventsponsors:

Anna Sun | Nowadays - AI for Corporate Events

Nowadays is redefining how companies plan and manage corporate events by using AI to simplify sourcing, coordination and execution. Their platform helps teams move faster, reduce manual work and create better event experiences with greater control and efficiency.

We are delighted to welcome Anna Sun from Nowadays to SBTA Travel Tech Day, sharing how AI is changing the way companies think about meetings, events and the future of event operations. https://www.nowadays.ai/

Nowadays and Acai Travel crowned Business Travel Show Europe Innovation Faceoff Europe 2026 winners. Link to read more

Gee Mann | TrvlrID (Keynote)

Gee is a pioneer in travel innovation and we had the pleasure of listening to him already in 2023. Since then there has been many awards, business developments and great success. Recently Gee Mann won the Innovation of the year at the NBTS26 in Gothenburg.

Travlr ID is building what it calls “the memory layer for travel” — helping companies, TMCs and travel partners manage traveller identity, preferences, policy and context in a more secure, portable and consent-based way. In a travel ecosystem where profile data is often fragmented across multiple systems, Travlr ID points towards a future where traveller profiles can support better personalisation, stronger duty of care and more trusted digital experiences. https://www.travlrid.com/

Gustav Källhager | Amadeus (Keynote)

Amadeus is helping reshape the entire travel retailing ecosystem — moving the industry beyond traditional distribution towards more dynamic, connected and customer-focused ways of selling travel.

By bringing together content, technology, data and retailing capabilities across one global platform, Amadeus enables travel sellers, TMCs and corporate travel partners to create smarter, more personalised and seamless experiences for the modern business traveller.

Anton Trollbäck | All Aboard

Anton Trollbäck from All Aboard will bring an important perspective on the future of rail in the travel ecosystem.

All Aboard is building infrastructure that makes European and domestic rail easier to access, sell, and integrate. Through smart booking tools and APIs, they help travel companies, within both leisure and business, to connect to a fragmented rail market. Fast to get started and with simple payment and cash flow systems. Read more on: https://allaboard.eu

Ron Glickman | Açai Travel

Ron Glickman and Acai Travel will bring a sharp and highly relevant perspective on how AI is transforming the operational core of travel.

Acai Travel is building AI-powered technology designed specifically for the complexity of travel operations — helping TMCs, airlines, OTAs and travel sellers manage high-volume workflows such as disruptions, schedule changes, refunds, exchanges, waivers and traveller support. By combining deep travel intelligence with practical AI automation, Acai is not simply adding AI on top of travel processes — it is helping reshape how travel operations can scale, respond and serve travellers in real time. https://www.acaitravel.com/

Acai Travel and Nowadays crowned Business Travel Show Europe Innovation Faceoff Europe 2026 winners. Link to read more:

TDC | Berg-Hansen (Fireside chat)

Berg-Hansen has recently established itself in Sweden, bringing a strong Nordic heritage, its own technology platform and a clear customer-centric approach to business travel management.

In this fireside chat, SBTAs Fredrik Hermelin will meet Joachim Erenius, who is helping build Berg-Hansen’s Swedish presence, to discuss what it takes to enter a new market, earn customer trust and combine technology, personal service and local understanding in a modern Nordic TMC.

TBC| Adam Braun | Clarasight

Clarasight is helping companies bring greater visibility and intelligence to their travel, expense and emissions data. By connecting fragmented information into one clearer view, Clarasight supports better decisions, stronger control and more responsible travel programmes.

We are delighted to welcome Adam Braun, Co-Founder and CEO of Clarasight, to SBTA Travel Tech Day — sharing his perspective on how data, AI and smarter workflows are shaping the next generation of corporate travel management.

Reinhard Aarsheim | Cytric Easy

Amadeus Cytric is helping reshape corporate travel booking by making the experience simpler, smarter and more connected for both travellers and travel managers. With Cytric Easy, Amadeus brings business travel into the everyday workflow, supporting greater efficiency, control and user adoption.

We are very pleased to welcome Reinhardt Aarsheim from Amadeus Cytric to SBTA Travel Tech Day, sharing insights on how technology, AI and better booking experiences are changing the future of managed travel.

Eventsponsors:

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