Welcome by Nordic BTAs

Monday March 16, 2026 13:00 - 13:10 CET Main stage | Grand Container

Welcome to Gothenburg and the 16th edition of the Nordic Business Travel Summit!
The Nordic Business Travel Association is proud to gather our community once again – after an unforgettable summit in Oslo last year, we now turn the page to reflect on the year gone by, share the lessons we’ve learned, and look ahead to the future of business travel, meetings, and events.

Over the coming days, you’ll hear fresh perspectives, engage in meaningful discussions, and connect with colleagues from across the Nordics and beyond. This summit is not just about where our industry stands today – it’s about shaping where we go next, together.

We’re delighted to have you with us. Let’s make these days in Gothenburg truly inspiring.”

Warm Welcome -
Sari Viljamaa, Carl Moltzau, Jens Søndergaard & Fredrik Hermelin

Lecturers

Linda Nyberg Moderator

Moderator

Linda Nyberg – Moderator, NBTS 2026
With over 25 years of experience in international communication, journalism, and broadcasting, Linda Nyberg brings exceptional insight and presence to the NBTS 2026 stage. A seasoned Corporate Affairs and Communications specialist, she has built her career across global media and corporate environments — from anchoring international news and producing major broadcasts to advising leading organizations on strategic and tactical communication.

Linda’s expertise spans Corporate and Public Affairs, Branding, Media Relations, and Executive Moderation. Known for her sharp intellect, warmth, and ability to connect people and ideas, she is widely regarded as a trusted advisor and an engaging voice who turns complex topics into meaningful conversations.

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