Breakout 2 | Inside the Decision: How Meetings Are Actually Planned and Chosen
Monday March 16, 2026 16:45 - 17:15 CET Breakout session - Montevideo
Platinum: Event Logic
Lecturers: Babak Mahjouri, Henrik VallentinMeetings & Events - Using multi-year booking intelligence, we’ll reveal what planners actually do in the real world: how often they compare options, when they ignore the lowest price, and what truly influences their decisions. You’ll uncover the behavior gaps that quietly erode compliance and learn the difference between straightforward meetings and those where complexity takes over.
Expect clear takeaways: how to increase adoption, encourage smarter evaluation of choices, and unlock savings without limiting planner freedom. This is about empowering better decisions, not policing them.
Lecturers
Babak Mahjouri LecturerPlatinum
Chief Commercial Officer
Event Logic
Babak Mahjouri is Chief Commercial Officer at Event Logic, where he leads the company’s commercial strategy across sales, marketing and customer success. With a background in international business and experience from both management consulting and entrepreneurship, Babak brings a strong data-driven and customer-centric perspective to the meetings and events industry.
Passionate about how technology shapes decision-making, he focuses on helping organizations better understand attendee behavior, optimize engagement, and create more effective events.
At NBTS26, Babak will share insights from the front line of the meetings industry, exploring how events are actually planned, evaluated, and chosen – beyond the surface.
Henrik Vallentin LecturerPlatinum
Chief Executive Officer
Event Logic
Henrik Vallentin is CEO of Event Logic, a leading platform transforming how meetings and events are sourced, managed and optimized. With over 20 years of experience in technology, sales and leadership, Henrik has built his career around helping organizations challenge traditional ways of working and drive real change through digitalization.
He is passionate about understanding human behaviour and decision-making, and how data and technology can support smarter, more effective choices in complex environments such as meetings and events. Under his leadership, Event Logic has become a key player in creating more transparent, efficient and data-driven event management.
At NBTS26, Henrik brings real-world insights from multi-year booking data and industry experience, sharing how decisions are actually made - and how organisations can improve compliance, control and impact without limiting flexibility.