Meetings & Events - Using multi-year booking intelligence, we’ll reveal what planners actually do in the real world: how often they compare options, when they ignore the lowest price, and what truly influences their decisions. You’ll uncover the behavior gaps that quietly erode compliance and learn the difference between straightforward meetings and those where complexity takes over.

Expect clear takeaways: how to increase adoption, encourage smarter evaluation of choices, and unlock savings without limiting planner freedom. This is about empowering better decisions, not policing them.