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The BIG shift - Future Lab

Tuesday March 17, 2026 09:55 - 10:55 CET Main stage | Grand Container

Platinum: Nordic BTAs

The BIG Shift – Future Lab Workshop
Business travel and meetings management is entering a new era. Rapid digitalization, changing workforce expectations, sustainability demands, and new business models are transforming the way organizations plan, purchase, and deliver travel and meetings.

In this interactive Future Lab workshop, we will explore the next level of travel and meetings management. Through collaborative discussions, trend-spotting, and scenario-based exercises, participants will challenge today’s practices and shape tomorrow’s strategies.

The session is designed to help you:

  • Identify the key shifts driving change in our industry

  • Reimagine the role of travel and meetings in delivering business value

  • Build readiness for new technologies, new stakeholder demands, and new ways of working

This is not just about adapting – it’s about getting ahead of the curve and preparing your organization for the BIG shift that lies ahead.